Just Enough Is More is a limited-edition rug collection developed in collaboration with the iconic designer and artist Milton Glaser. Designed in 2018 and completed in early 2020, the two rugs are among the last physical works he created. The project reflects a shared interest in balance, ornament, and the idea that visual richness can be essential rather than excessive.
More by Milton Glaser, 300 × 300 cm, Persian knot, 100% New Zealand wool
The collection takes its name from Glaser’s essay Ten Things I Have Learned (2001), where he challenges the modernist notion that reduction leads to improvement. Using the same geometric elements, the two rugs explore contrasting levels of complexity, forming a dialogue between restraint and density.
Each piece is hand-woven using the traditional Persian knot in 100% New Zealand wool and produced in a limited edition.
Less by Milton Glaser, 300 × 300 cm, Persian knot, 100% New Zealand wool
MILTON GLASER
Milton Glaser was among the most influential graphic designers of the 20th century. A co-founder of Push Pin Studios, one of the era’s most influential design studios, his work helped shape an entire generation of graphic design and illustration. A leading advocate for the ethical practice of design, Glaser founded Milton Glaser, Inc. in 1974. He designed the iconic I ♥ New York logo in 1977, now one of the most recognizable symbols in modern visual culture. His work was exhibited at the Museum of Modern Art in New York and the Centre Georges Pompidou in Paris, among others. He remained creatively active across multiple fields until his passing in 2020.
Milton Glaser by Michael Somoroff, 2013 / Works by Milton Glaser: Bob Dylan Poster by Milton Glaser, 1967 / I ♥ New York, 1977 / Black Foreshortened Nude, 1976
ODABASHIAN
Odabashian was established in 1921, and we are one of the oldest luxury rug manufacturers in the Americas. Today, our mission is to push traditional techniques into new territories through collaborations with leading creatives and some of the world’s most prestigious hospitality brands. Our rugs are defined by evocative aesthetics, innovative thinking, and deep storytelling, brought to life through uncompromising craftsmanship and flawless production.
