Designing a modern heirloom. Odabashian at CASACOR Miami 2019
During CASACOR Miami 2019 Studio RODA, Odabashian and Johanna Boccardo will present a luxury rug that was designed in collaboration with the family that commissioned it. The project explores new ways of creating family heirlooms and client collaboration.
Earlier this year, Studio RODA was approached to design the interior of a family’s newly acquired Miami Beach apartment. Tasked with the creation of a unique, contemporary rug as part of the project, Studio RODA turned to their trusted collaborator Odabashian who invited Miami-based artist Johanna Boccardo to join the project.
“Having worked with Odabashian in the past we were sure we could count on exceptional quality and to add value to the collaboration process. Seeing how the project evolved and the client’s response to the final product were the most rewarding aspects of the project. ” – Rodrigo Albir, Studio RODA
As a team Studio RODA, Odabashian and Boccardo decided that involving the clients directly in the design process would result in a truly original and unforeseen rug, one that they had an immediate attachment to – a modern heirloom.
Boccardo set up an intervention at Odabashian’s headquarters where the clients were asked to freely express themselves on a blank canvas using paint and inks. Guided by the design team the family created an abstract artwork that was recolored by Studio RODA to fit the palette of the interior.
“With this rug I wanted the client to have something that could only belong to them in every sense of the word. Something that talked about a very specific moment in time in their lives.” – Johanna Boccardo.
The final design was then translated into a 100% premium pure silk rug with a very subtle gradient in the color ombre, produced by Odabashian in India with 100-line traditional Tibetan knot technique
“We have a lot of experience in collaborating with artists but the process for this piece was unlike anything we have done before. By inviting the owners of the final artwork / rug to express themselves and be directly involved the design’s creation was a very liberating experience. As a result the rug holds a very special place in the hearts of the family.” – Jaime Odabashian
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