La Jabonera - aRUGa - Spontaneous Design

Far from the modernist idea to create beauty, where form elevates function to perfection, some designers that collaborate with Odabashian choose a more critical approach to rug design. La Jabonera, an experimental design studio based in the colonial city of Queretaro, chose to "free" the designer from the creative impulse to "create" beauty. This design, threfore is based on the invariably random patterns emergent from a crumpled piece of paper. 

Mara Montañez and Jorge Moreno, the design duo behind aRUGa state it is "A metaphor of a failed idea which is unique and spontaneous".